Metooka
Our journey started with a desire to redefine the world of adult toys. Fueled by innovation, we've harnessed powerful technology and premium materials to create a world of joy. With each product, we sculpt moments of pure pleasure, elevating your well-being. Embrace the Metooka experience and let serenity become your daily companion.
Lack of a clear growth strategy and limited in-house amazon PPC skills and resources
During our initial meeting with the brand owner, he set their conservative growth goal at about 15-20% over the next 12 months. The biggest challenge for this brand was Amazon's restrictions in the adult toy category, which forced them to rely on PPC for about 80% of their total sales.
Due to several issues in the campaign structure and overall Amazon advertising strategy, they couldn't grow profitability and kept losing market share to competitors. Some of these issues included broad/generic campaigns, poor optimization for keywords and bids, not covering high-converting placements, and not allocating enough advertising budget to capture market share due to poor performance.
Implementing a strategic and granular ppc structure, cutting waste, and gradually scaling up
Within the first two weeks of onboarding the brand, we've completely restructured the existing PPC campaigns to allow for much more granular targeting and optimization. Once we've seen performance pick up, we've segmented the winning long-tail search terms further to double down on our winners with higher ad spend.
Over the course of two months, we've phased out most of the old campaigns and kept building on the newly built foundation to cut any potential ad budget wastage and allow us to spend more and more on the account while simultaneously lowering ACOS and TACOS.
Almost doubling the total monthly sales in less than 60 days
Due to our strategic and granular PPC approach, we've surpassed the brand's 15-20% yearly growth goal within the first three months just by restructuring the PPC account and advertising campaigns.
Once we started scaling up more aggressively, we've almost seen a 2x increase in total sales within the first two months. During that time, we were also able to reduce CPC by about $0.20, lower ACOS from 30% to 26%, and TACOS from 10% to 8%.
I just realized how much the sales and ad sales have actually increased in the last 30 days. Notice we are only through half of May and it’s already like a full month of sales before March. It’s like all of last year’s May. It's really insane.
